New Wave

• as punk didn't have many sales through big brands recording executives jumped at the phenomenon.
• The Recording companies started to signing artists such as Blondie, Talking Heads, Devo, and The Police.
• Between 82-85 bands were majorly influenced by David Bowie, Kraftwork and Gary Numan and the UK brought bands such as Ultravox, Duran Duran, Culture Club, Talk Talk etc.
• synthesizers began to squash out instruments and the electric sound began.
• Especially with the rise of MTV general rock was left in the dust by Synth Pop.